The company gutted the building from top to bottom, and imported planeloads of its trademark music memorabilia from a collection that is the world’s largest. Hard Rock occupies the building that used to house the Trump Taj Mahal casino, which closed in 2016. Its gross operating profit was $21.8 million, up 224% from a year earlier. Ocean won $183.5 million from gamblers inside its casino last year. A series of reinvestments in the property included a revamping of the meandering casino floor to make it easier to navigate, a new high-limit table games area, a new Asian gambling space and new guest lounges for holders of its loyalty card. Luxor gave Glebocki straightforward marching orders: Reverse the current financial situation, in which the casino was spending too much money and not bringing enough in.

Deifik died in a car crash in Denver in April 2019. It reopened as Ocean under the ownership of Colorado developer Bruce Deifik, who bought the shuttered property sight unseen.īut Deifik quickly ran out of money, and a New York hedge fund, Luxor Capital Group, that had lent him millions took over the property in return for canceling the debt. Opened in 2012 at a cost of $2.6 billion, it never came close to turning a profit, went bankrupt twice, and closed in 2014.

They both keep high standards for service and player treatment while amping up their own unique draws.”īoth casinos were reborn out of failure - and none was more spectacular than Ocean’s predecessor, Revel. more relaxed, artsy vibe, while Hard Rock is high-energy and bright. “Ocean and Hard Rock have the best coexistence without stepping in each other’s lanes,” said Cortney Conklin of Galloway, New Jersey, who is a frequent visitor to both places. Customers are impressed by its live entertainment and music memorabilia, but wish there was an outdoor pool. Hard Rock was almost universally described as the brightest casino in town - but not everyone saw that as a positive.

The also liked the casino’s pools and outdoor spaces. In interviews with The Associated Press, numerous customers said they liked Ocean’s floor-to-ceiling glass walls that allow gamblers to look out on the beach and ocean. She added that both casinos could do better in terms of internet gambling, which is steadily growing in Atlantic City. “Ocean retooled the former Revel property, adding casino amenities and maximizing the existing assets of the building, to create a luxury resort with a strong casino product.” “Hard Rock’s focus on live entertainment with a full calendar of top artists pre- and post-pandemic breathed new life into a property that was built for shows and events,” she said.

Current map of atlantic city casinos